Indian apparel manufacturer Raymond Lifestyle is planning to significantly expand its business in Europe as part of its strategy to reduce dependence on the U.S. market. The company aims to increase Europe's contribution to its exports to 20–25% over the next two years.
According to CEO Satyaki Ghosh, the decision comes in response to changing global trade policies and the growing opportunities created by India's trade agreements with the United Kingdom and European countries. The company believes Europe will become one of its fastest-growing export markets.
Before the recent changes in U.S. trade policies, the American market accounted for around 65% of Raymond Lifestyle's exports, while Europe contributed only 17%. The company now expects the U.S. share to decline to 55–60%, with Europe's share rising to nearly one-fourth of total exports.
Raymond has already started receiving increased inquiries from European buyers, particularly from the United Kingdom, Germany, France, and Poland. Around 30% of these inquiries have already been converted into confirmed orders, while discussions with several other customers are underway.
To meet the anticipated increase in demand, the company is expanding production at its Ethiopia manufacturing facility. It also plans to more than triple the number of production lines at its Andhra Pradesh plant over the next two years to boost export capacity.
In the financial year 2025–26, exports accounted for nearly 20% of Raymond Lifestyle's total revenue. Industry data also indicates that India's textile and apparel exports to Europe increased by 9%, while exports to the United States declined by 7% during the same period, reflecting shifting global trade patterns.
