Apple has introduced new voice customization features for Siri in the latest iOS 27 beta, giving users greater control over how the virtual assistant sounds during conversations. The update is designed to make Siri feel more natural and personal as Apple continues to enhance its AI-powered assistant.
The latest developer beta activates two new controls—Pace and Expressivity—which allow users to adjust how quickly Siri speaks and how expressive its voice sounds. Earlier beta versions displayed these options as "Coming Soon," but they are now functional for eligible testers.
With the new settings, users can choose a speaking style that best matches their preferences, whether they prefer a faster response or a more relaxed, expressive voice. Apple also provides real-time previews so users can hear the changes before applying them.
The feature is part of Apple's broader Apple Intelligence initiative, which aims to transform Siri into a more capable, context-aware, and conversational digital assistant powered by generative AI technologies.
Industry analysts believe voice personalization is becoming an important feature in AI assistants, allowing users to build a more comfortable and engaging interaction experience. Similar customization tools have increasingly become common across AI-powered voice platforms.
The latest beta also reflects Apple's continued efforts to compete in the rapidly evolving AI landscape by improving Siri's natural speech capabilities and making interactions feel less robotic.
The new controls are currently available to eligible beta testers, while a wider rollout is expected as Apple continues refining iOS 27 ahead of its public release.
