Global fashion retailer H&M has expanded its presence in India with the launch of its H&M Beauty concept, bringing more than 200 products across makeup, fragrances and beauty tools to the Indian market.
The beauty collection is designed around self-expression, inclusivity and accessible beauty, giving customers the option to coordinate their beauty looks with their fashion choices.
200+ Products Across Beauty Categories
The collection includes a wide range of makeup, fragrance and beauty tools. Key products include:
Satin Icon Lipstick
Mad for Matte Liquid Lipstick
Never Ending Lash Mascara
Do-it-All Stick Blush
Eau de Parfum fragrances
Various beauty tools
The range combines locally produced makeup and fragrances with globally sourced beauty tools, bringing international beauty trends together with Indian manufacturing.
Affordable Beauty Range
H&M is positioning the collection as an accessible beauty offering. Makeup prices start at around ₹799, while fragrances start at approximately ₹1,299. The products are being offered through H&M stores and its online platform.
Festive Season Launch
The India launch coincides with H&M’s 10th anniversary in the country, giving the brand an opportunity to combine its fashion portfolio with a wider beauty offering.
The collection is aimed at consumers looking for trend-focused and easy-to-use beauty products for everyday looks as well as festive occasions.
H&M Enters a Competitive Beauty Market
With its beauty expansion, H&M joins an increasingly competitive Indian beauty market that includes established names such as Lakmé, L'Oréal, Nykaa and Tira. The move reflects the growing demand for makeup, fragrances and personal-care products among Indian consumers.
Focus on Self-Expression
The brand is positioning H&M Beauty as an extension of its fashion identity, allowing customers to experiment with colours, textures and fragrances while expressing their individual style.
The launch marks a significant expansion of H&M’s India portfolio, taking the brand beyond clothing and home products into the rapidly growing beauty segment.
