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Two record sales, one $20.6 billion league: What's driving IPL's valuation despite fall in TV viewership

By TodayTelugu Desk6 days ago1 min read8 views

RCB leads both brand and business value charts for the first time ever, but TV viewership drops sharply, shows Houlihan Lokey’s IPL Valuation Study 2026.

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Two record sales, one $20.6 billion league: What's driving IPL's valuation despite fall in TV viewership

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Two record sales, one $20.6 billion league: What's driving IPL's valuation despite fall in TV viewership

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