Meta has introduced a new AI-powered search feature on Facebook, designed to make finding information faster and more conversational. The feature allows users to type natural-language questions and receive AI-generated answers based on publicly available content across Facebook, including posts, Groups, and Reels.
The new tool is part of Meta’s broader push to integrate artificial intelligence across its platforms, making search more interactive and reducing reliance on traditional keyword-based results. Users can also refine queries through follow-up questions, making the experience more dynamic and personalized.
According to Meta, the AI search system aims to improve how people discover content and engage with communities, while keeping users within the platform ecosystem. However, like other AI-driven search tools, it may raise concerns about accuracy since responses are generated from user-created public content.
The feature is being rolled out gradually and is expected to expand to more regions in the coming weeks.
