The promotional campaign for Natural Star Nani’s The Paradise has taken a global turn with the launch of the film’s second single, ‘Yesha Nagula’, at a live concert in Dallas.
Composer Anirudh Ravichander unveiled the song during his US concert, with Nani making a surprise appearance on stage. Their energetic interaction and performance quickly became one of the highlights of the event, drawing an enthusiastic response from fans.
Unlike a conventional song launch, the makers chose to introduce ‘Yesha Nagula’ directly in front of a live audience. The song was subsequently made available digitally, adding to the buzz surrounding the upcoming film.
Nani and Anirudh reunite
‘Yesha Nagula’ marks another collaboration between Nani and Anirudh after their earlier association on Gang Leader.
The track has been composed by Anirudh, while Kasarla Shyam has penned the lyrics. Singers Prabha and Jangi Reddy lend their voices to the energetic number.
The song carries a strong folk and mass flavour, with Nani appearing in the rugged look of his character Jadal. The lyrical video also features glimpses of Keerthy Suresh, adding another layer of interest for fans.
Aaya Sher already created a massive buzz
The new single follows ‘Aaya Sher’, the film’s first song, which has already crossed 200 million views on YouTube and earned more than 1.8 million likes, according to the makers.
The track also gained traction on social media, with fans recreating Nani’s look and signature hook step in Instagram reels.
The Paradise gears up for September release
Directed by Srikanth Odela, who previously made Dasara, The Paradise features Nani in the intense role of Jadal. The film also stars Raghav Juyal, Kayadu Lohar, Mohan Babu and Sonali Kulkarni in key roles.
Produced by SLV Cinemas, the film is scheduled for a theatrical release on September 24, 2026. It is planned as a multilingual release in Telugu, Hindi, Tamil, English, Spanish, Bengali, Kannada and Malayalam.
With its music promotions gaining momentum and the Dallas launch generating strong fan interest, The Paradise is steadily building anticipation ahead of its worldwide theatrical release.
